I had a thought.

Bored after work, I built myself a website. Vintage CRT screen. A guestbook. A design that belongs in 2003.

It feels more like a room than a brochure.

We still build websites the same way. Wilder animations now. But the same experience. A hero, a list of services, some work, a contact form. The whole thing tells you what they do.

Is this still what a website should be in 2026?

If I want to know what someone does, I ask Claude. I get a summary in five seconds. Cleaner than any About page they will ever write.

So why am I on their website?

Not to learn what they do. I already know. I am there to find out what working with them would feel like. Their taste. Their personality. Their creativity. Their humor.

That is not information. That is character.

A brochure does not give me that. It is built for a question I already answered.

A room does. A 3D world. An entire OS. A guestbook. A vintage monitor in the corner. No template could produce them. No agency would approve them.

And yes, this loses people. The visitor who needs a brochure will leave. That is the point. The site is not for them.

If your website was a room, what would it feel like?